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April 27, 2006
My First Podcast
A week or so ago, I was invited by Mark Withington to participate in a podcast discussion about evolving web 2.0 business models. Also joining the conversation were local thought-leaders Pito Silas and Brian Del Vecchio. As Mark notes, the conversation winds “its way through [topics like] risk-sharing, abundance of software, loosely coupled transactions and even broaches the possibility of incentive pricing as a means of monetizing development.”
I’ve expressed skepticism in the past about the adoption of consuming podcasts because of their temporal nature. So this month’s Forrester report highlighting low adoption wasn’t a complete surprise to me. But participating in the content creation of one was both engaging and enjoyable. Whether anyone will actually listen is another story…
If you are interested in checking the podcast out, you can read more about it on Mark’s page
or directly download the MP3 here.
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Comments (3)
A few various points, illustrated by the show you just participated in:
Production values matter. Would you read a blog with hot pink text on a purple background with tags everywhere?
No you wouldn't.
So why would someone do an intro to a podcast in a studio without using a pop screen (all those percussive "p"'s)? Why would someone record the content of the show in a busy restaurant without using microphones with nice tight patterns that don't get overwhelmed with background noise?
Transparency and commitment. You need to tell people what it's about and how long it is in advance. How long does it take you to read an average blog post? 30 seconds? 1 minute? How long does it take you to listen to your average podcast? 30 minutes? 45 minutes? That level of commitment it a huge barrier to entry to listening. Add to that you seldom know what you're getting content wise, no wonder adoption is low.
Posted by Erik Schwartz | April 28, 2006 7:22 AM
Posted on April 28, 2006 07:22
"purple background with tags everywhere?"
should read
"purple background with BLINK tags everywhere?"
Apprently the blink tag has (thankfully) become obselete.
Posted by Erik Schwartz | April 28, 2006 9:32 AM
Posted on April 28, 2006 09:32
Great input Erik. Operating without a net and learning as I go. Admittedly a dangerous way to become an expert, but certainly exciting ;-)
Posted by Mark Withington | April 29, 2006 7:54 AM
Posted on April 29, 2006 07:54